Our CEO

“When you build something out of love, it holds you when everything else feels like it’s slipping.”

Meet Arthi — a mom, a dreamer, and the heart behind Laasya Trends. What began as a late-night spark during her pregnancy became a sanctuary through motherhood and career transitions. She didn’t just build a brand; she created a bridge between Indian tradition and modern womanhood — all from her home in Wisconsin.

Arthi’s mission is simple: to make Indian ethnic wear feel accessible, empowering, and rooted in heritage — no matter where in the world you are.

Every collection she curates is hand-touched, deeply personal, and designed with the woman in mind who is always giving to everyone else — except herself. Through Laasya, she’s reclaiming that space. And helping others do the same.

Our Story

Laasya Trends wasn’t just a business idea — it was born during a deeply personal phase of my life. During pregnancy, I often found myself wide awake at night, restless yet brimming with ideas. In those quiet hours, this passion project became my companion. What started as a creative outlet soon turned into a side hustle alongside my full-time job.

Later, when I chose to step away from my career to focus on my child, Laasya didn’t support me financially — but it held me emotionally. It gave me purpose, identity, and a piece of myself that I wasn’t ready to let go of. Today, I’m still learning how to balance motherhood with my passion, but this little dream of mine continues to keep me going.

Why the name Laasya?

When I was expecting, we didn’t find out the baby’s gender. So, we had two names ready — one for a boy and one for a girl. Our son was named Ishaan. And this business, my other baby, was named Laasya. In classical Indian dance, Laasya represents grace, beauty, and the delicate strength of the feminine spirit. It felt like the perfect name for a brand that celebrates the elegance and resilience of Indian womanhood — both in what we wear and in who we are.